Would you drink bear poop? That’s a question that Breakside Brewery and Columbia Sportswear are, for some reason, asking beer drinkers with a Super Bowl-adjacent campaign this year. Maybe, just maybe, ...

When outdoor gear brand Columbia Sportswear and Portland-based Breakside Brewery decided to team up, nobody expected the collaboration to involve bear droppings. And yet, that is precisely what the ...

When you imagine cracking open a crisp beer, the last thing on your mind is probably animal excrement, but Columbia Sportswear is, strangely, hoping to change that. The outdoorsy outfitter announced a ...

PORTLAND, Ore. (KOIN) – Sure, beer is great, but what about beer made with bear poop? Columbia Sportswear and Breakside Brewing, both based in Portland, Oregon, are teaming up for the Super Bowl to ...

Of course bears do that. But what if something could be made of that scat? It is a ridiculous idea and for Columbia Sportswear, that was the point. For an promotion built around Super Bowl LX, the ...

Add Yahoo as a preferred source to see more of our stories on Google. Columbia Sportswear and Breakside Brewery teamed up to produce a bear scat-infused beer titled Nature Calls. To make the beer, ...