Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Behavior analysis isn’t just theory—it’s a science that helps people make lasting, positive changes in everyday life. From classrooms to clinics, applied behavior analysis (ABA) techniques are being ...

According to the Josh Bersin Company, only 25% of companies report that their leadership development programs significantly improve business performance. Another way to say that: three-fourths of CEOs ...

The short answer is yes. However, changing your behavior takes more than just realizing your trauma. Whether you’ve been called out for being emotionally unavailable or too reactive, change is not ...

Operant conditioning is a theory that explains how behaviors are influenced by their consequences or results. It’s often used today to help people adopt new behaviors or change old habits. If you’ve ...

Large language model-based chatbots can't effectively recognize users' motivation when they are hesitant about making healthy behavior changes, but they can support those who are committed to take ...

Changing our behavior is a self-engineering challenge with few equals. I’m talking about long-term, sustained change, not short-run bursts that sputter out before real change happens. Whether the ...

Positive behavior change is so hard to maintain because most behavior is habituated, running on autopilot, while we think about other things. Under stress, all animals, including humans, are likely to ...

Ask most conservationists to talk about their impact, and you’ll hear stories of forests protected, of species saved, or of new technologies making a difference. But if you take a step back from those ...

Medicaid/CHIP surveillance demonstrated an 11.4% relative rise in pediatric diabetes prevalence, including a 24.3% increase in type 2 diabetes, with disparities by geography, sex, and region.