Learn why anglers love the Berkley Chop Block glide bait for its durable soft body, realistic action, and an affordable price that makes it a winner.

Berkley has launched a variety of new craw-style baits in the last 8 months. There's the pre-rigged Clatter Craw with rattles built into the claws, a bait with widespread claws called the Crud Craw, ...

Berkley's PowerBait and Gulp! dominate the dough bait market, according to the American Sportfishing Association. When your desire is to put a rainbow trout in the frying pan, there might be no better ...

When clear water, pressured fish or less than ideal conditions call for ultra-realism and maximum finesse, the Berkley PowerBait Drip Minnow answers with lifelike detail and subtle, but incredibly ...