The color of a vehicle matters. It's the first thing you see, and it often becomes the main identifier of the vehicle. It's a deal breaker and a deal maker. It tortures the shopper and divides soul ...

SAN FRANCISCO -- The BMW Flow electric SUV concept can change hues at the press of a button, going from white to gray or black, and back again in moments. While it can't go beyond shades of gray and, ...

Remember BMW‘s E Ink tech that lets cars effectively change paint colors on the fly? It could be coming to an actual BMW available in a dealership near you in a few short years, according to an ...

Have you always wondered what you’re car would look like if it was a different color, but don’t want to pay thousands to have it wrapped or re-sprayed? Well, BMW could be just a few years away from ...

BMW is reviving buzz around its color-changing car concept, highlighting both the visual spectacle and potential use cases in thermal control and machine-human interaction. The German automaker has ...