Apple apologized Thursday for it’s viral “Crush” iPad Pro ad after it was ridiculed for being anti-art and representative of big tech’s “destruction of the human experience” (per Hugh Grant). In a ...

Apple can generally be relied on for clever, well-produced ads, but it missed the mark with its latest, which depicts a tower of creative tools and analog items literally crushed into the form of the ...

When introducing the new M4 iPad Pro models, Apple showed a video of a hydraulic press crushing all manner of creative tools, including musical instruments, electronic equipment, arcade games, paint ...

Apple’s latest advertisement for the iPad Pro has caused quite a stir online, sparking a debate about creativity, technology, and the role of advertising in modern society. The ad, which features a ...

Apple has scrapped plans to run its infamous iPad Pro "Crush" ad, issuing an apology for coming off insensitive toward artists. At Tuesday's Apple Event, Apple unveiled its new iPad Air and iPad Pro ...

Apple’s VP of marketing Tor Myhren said of the new iPad Pro ad, ‘We missed the mark with this video, and we’re sorry.’ Barely 48 hours after launching it, Apple is apologizing for its ad for the iPad ...

Tech giant Apple on Thursday issued an apology following widespread backlash over a new commercial released earlier this week for the latest iPad Pro which shows an array of artistic tools and objects ...

The Crush 80 Reboot Lite is a mechanical keyboard with muted RGB and customization options, albeit without Mac-specific keycaps. The mechanical keyboard marketplace offers a lot of choices for ...

For years Apple's Boot Camp has let users dual-boot Windows on a Mac, but for now it looks like that won't be an option on Apple's forthcoming Arm-based Macs. And the main reason, it seems, is not a ...