Who hasn't played Bop It before? This childhood audio game toy took over most of my life when I was a small kid thanks to its loud, exciting music and the ability to play it competitively with friends ...

Martha Graettinger, who has been a Madison resident for 12 years, decided to capitalize on the chic University of Wisconsin student body in 1999 when she opened the clothing store Bop on Gorham Street ...

For many Millennials and Gen Zers around the world, the Bop It is one of the most memorable iconic games of their childhood. Due to this notoriety the Bop It has recently been nominated to be inducted ...