A new Nike sports bra fitting experience has opened in Florida and NYC, and I got the scoop on the service and brand's latest innovations. Photo: Courtesy of Nike / W+G Creative I’ve been flat chested ...

Let’s start with why it’s so difficult to find the right size bra. First, not all breasts are created equal. Some women need more support than others, some need a little lift, and some need a little ...

I've shared more of my bra woes around here than I probably should, my own Google-ability considered, but today I'm pretty excited to share an actual solution with you dolls--the genius custom bra ...

IT'S true that many women are wearing the wrong bra size – but you may also be wearing the wrong bra style. Your band number and cup letter are important, but they're not the only things that matter: ...

Joining other intimates brands in enhancing the bra fitting experience, Victoria’s Secret & Co. has partnered with NetVirta to introduce new fit technology within the retailer’s app for Victoria’s ...

This past weekend, The Curvy Fashionista had the pleasure of attending an unforgettable event that not only transformed the way we think about bras but also highlighted the true passion behind the ...

Oprah has women bra-struck. The talk-show host recently revealed that she was among the majority of U.S. women who wear the wrong size bra. Her solution: the Tisha T-shirt bra by Le Mystère. Now ...

SAN FRANCISCO--(BUSINESS WIRE)--ThirdLove, the women’s bra and underwear company that disrupted the lingerie industry, announced today the launch of the Company’s first experiential retail store ...