Product packaging serves as a silent salesman, a visual storyteller, and a pivotal element in the consumer decision-making ...

Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

Today’s produce packaging is as important as the product. In July, Kroger introduced a new fresh produce private label dubbed ...

Eco-friendly packaging is transforming the industry, with trends like biodegradable materials, minimalist design, and ...

Dane Whitehurst is creative director at Burgopak, an innovative brand building practical packaging solutions with a ...

In the brand’s first portfolio redesign in six years, Butterball aims to tap into modern preferences and connect with ...

The explosive growth of e-commerce has transformed the packaging landscape, with online brands recognising the critical role ...

Fasten Packaging, an IBG company and global beauty solutions provider, won the Gold Pentaward for its packaging concept, “One ...

When it comes to creating truly sustainable products, the devil is often in the detail. So it was with Blond’s new packaging ...

With its premium canned cocktails painstakingly developed by both bartenders and AI, Global Brands wanted to create packaging ...

Scotch whisky brand GlenAllachie is stepping into a new era with a reimagined logo, packaging and a new slogan for its single ...

The company is also rolling out a new visual brand, a new website, and new packaging, photos of which will show the products ...