Attention is the cheapest currency in advertising. Novelty can provide millions of views, but attention without memory is ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Goran Paun Striking the ...

Branding can go wrong fast when it’s too heavy-handed. Instead of looking luxurious, a screaming brand initials may look tacky. Even a garment as useful as hoodies, if plastered with logos, ends up at ...

These days, we’re all looking for stability. And just when we need it the most, it seems harder than ever to find. It isn’t just a question of reliability in our jobs, living situations and families.

In an era where artificial intelligence is rapidly redefining creative industries, branding stands at a pivotal crossroads. Tools like Midjourney and DALL-E are often portrayed as threats to ...

Dawson Whitfield is the CEO and Founder of Looka, a logo design and brand identity platform powered by artificial intelligence. Branding is the personality of a business. As a complex combination of ...

Garden Cut, a brand of Indianapolis Fruit Company, has updated its branding and label design for its pre-cut and ready-to-use products in retail stores, as well as a “To Go Snack” line of ...

At today’s Huawei launch event, we were just expecting the brand to launch the Huawei Mate 60 RS smartphone, however, in a surprising move, Huawei has launched an entirely new branding called ...