Benetton's Benetton Sans was also based on Gill Sans, while John Lewis and Tommy Hilfiger also based logos on the typeface.

As part of Typography Week at Creative Bloq, we've been looking at examples of the impact of typography in branding, ...

Recent years saw a trend for minimalist logo designs sweep through branding as companies adapted their identities to small ...

Branding - This infographic examines how iconic brand logos have changed over the past 100 years, with some undergoing ...

Created by global design firm, Pentagram, PayPal's new visual identity centres around the platform as a universal and ...

Palisade Bio is fortifying its brand image. The California-based biotech on Monday unveiled a new logo and website design, ...

this new PARAMOUNT logo won’t stick around for long It does seem like Pentagram put a good bit of thought into this, coming ...

From digital to traditional media, a few creative ideas to celebrate your brand’s milestones can go a long way—while having ...

David Lauterstein has been making jockstraps, harnesses and other gear with his partner. In a new memoir, he paints a (very) ...

The firm hired to create the new campaign worked with an Indigenous artist, creating what tourism officials said would communicate all that Arizona has to offer. John Pierce, ASU marketing professor, ...

Meghan Markle’s lifestyle brand, American Riviera Orchard, faces another trademark setback as it tries to get off the ground. Just days after being denied a trademark for the brand name by the US ...

Tiger Woods released the initial Sun Day Red golf apparel lineup in May. And now the brand has unveiled its newest line that ...