In today's video, I explore hair straightening using a keratin shampoo, deep conditioner, and serum, resulting in silky and ...

Whether you want to reduce frizz, minimise the heaviness of thick hair or achieve a shampoo-ad shine, keratin treatments are considered the gold standard when it comes to smoothing and straightening.

Andressa is a perky traveling beautician who specializes in Brazilian hair straightening. Sure, she uses formaldehyde — found in embalming fluid — to make curls straight as straw. And, yeah, inhaling ...

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Women with hopelessly frizzy, untamed hair have come to depend upon expensive keratin treatments that transform unmanageable locks into glossy, straight Jennifer Aniston-like 'dos. (In fact, Aniston ...

While the warm weather is always a welcome change, it can wreak havoc when it comes good hair days. Gorgeous strands can quickly become frizzy situations and that's where hair-smoothing treatments can ...

You may have heard about the horrors of Brazilian hair straightening treatments (and, of course, the wax de Brazil is no fun either)—how some keratin formulas can cause hair damage. Or if you style a ...

The long-standing dominance of the Japanese thermal-conditioning hair-straightening method in New York’s salons has been challenged lately by a Brazilian treatment that costs up to $600 and is ...

Andressa is a perky traveling beautician who specializes in Brazilian hair straightening. Sure, she uses formaldehyde — found in embalming fluid — to make curls straight as straw. And, yeah, inhaling ...

You may have heard about the horrors of Brazilian hair straightening treatments (and, of course, the wax de Brazil is no fun either)—how some keratin formulas can cause hair damage. Or if you style a ...