In the dynamic sphere of business-to-business (B2B) marketing, content operates as a critical conduit. It connects companies ...

The B2B buying cycle has always been lengthier than that of B2C buyers, owing to the necessity of bringing multiple stakeholders to a consensus. Now, however, the cycle is longer than ever.

B2B marketers are flocking to programmatic lead generation because the approach shows results: Unlike traditional lead ...

Aleran extends the capabilities of the SAP S/4HANA platform with the power of SAP BTP to orchestrate omni-channel sales ...

B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the buyers who initiate the first ...

But how specifically do they differ? Since B2B and B2C segments have different target audiences and, respectively, different buying cycles, your website optimization strategy should have the ...

In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke with Ross Howard, Product Marketing Director, Inbox Insight. The two chat about the ...

A substantial sum — some NT7.5 million ($235,000) — is on offer as prizes for the centerpiece project pitching event, ...

6sense ®, the leading platform revolutionizing B2B revenue generation, this week hosted Breakthrough 2024. The annual event brought together more than 1,200 sales and marketing leaders ...

The head of the Department of Trade and Industry (DTI) on Monday said they will launch by the end of next month their ...

In its purest form, product-led GTM lets the product speak for itself. By reducing or even eliminating the roles of sales, marketing and advertising, it looks like an obvious cost-saver. Of course, it ...