As cable subscribers cancel their subscription at a record pace, local advertisers are increasingly relying on CTV to reach consumers. (AP Photo/Matt Rourke, file) One of the fastest growing ad ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Melissa McKay, director of media at Booyah Advertising. National brands rushed to ...

That car dealership in your neighborhood? It’s probably got a branding problem. Most local car dealerships do. This isn’t a new phenomenon, and the worn stereotype of unscrupulous car salesmen ...

Expanded collaboration provides one of the most comprehensive local CTV data sets in the market, delivering deeper insights across all 210 U.S. markets. LG Ad Solutions, a global leader in advanced ...

Partnerships with CCR Media and AdImpact provide one of the most comprehensive local CTV data sets in the market, delivering deeper insights across all 210 U.S. markets When you purchase through links ...

Leif Welch: The most advanced experimentation in performance television isn’t always occurring at a national scale, but in local markets. The post From Local To National: Scaling The Blueprint For ...

At the Upfronts, the power of streaming was on full display as major media companies showcased their content slates and emphasized their data and tech capabilities. In parallel, a rebundling trend ...