Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. CTV advertising enables marketers to reach their audiences with high-quality and engaging ...
As the new year begins, expect CTV growth to continue blasting along with a vengeance. GroupM forecasts that streaming TV will grow 12.9% in 2025 and overtake linear TV revenue by 2029. Meanwhile, ...
Connected TV advertising broke records after ad spend reached $1 billion in June, according to a report by ad-research company Vivvix, formerly known as Kantar. Growth categories included household ...
U.S. viewer attention to connected TV (CTV) ads grew to 51.5% during the first quarter of this year, up from 49.2% during the previous quarter, according to a new report from DoubleVerify and TVision ...
LG Ad Solutions in partnering with iSpot released a study called "The Efficiency Curve". Among the takeaways is a TV ad strategy using more CTV wand less linear TV will lead to better ad campaign ...
The results of a five-year collaboration between Clear Channel Outdoor and Kantar shows how out-of-home (OOH) can increase performance for campaigns to fill gaps in other media channels. “We’ve worked ...
At the most recent NewFronts, TV manufacturers Samsung and LG and Fox-owned streaming service Tubi all talked about integrating QR codes into their ad offerings. The technology, which grew in ...
Advertisers are savvy and can smell empty promises from across the room, so rather than pursuing the CTV label, media partners should lean into their core strengths, writes IAB’s Jamie Finstein, who ...
NEW YORK—In a landmark agreement to overtake the burgeoning connected TV (CTV) advertising market, Amazon Ads and Roku today announced a new integration that gives advertisers access to the largest ...
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