What, exactly, do you stand to gain by mobilizing important business processes? All your employees will look cool carrying their snazzy devices around, sure, but how much time or money will it save?

Calculating the revenue generated from mobile ads is a simple, prudent practice for publishers and app developers. Ad calculations can vary, based on the model used but the eCPM method is standard ...

The use of mobile devices to perform online searches and interact with businesses is on the rise. Nearly 30 percent of mobile searches result in consumers visiting a store, calling a business or ...

Google has focused on getting marketers and site owners to improve mobile site experiences for many years now. On Monday at Mobile World Congress in Barcelona, the search giant announced the release ...