PLANO, Texas — It’s not easy swapping out artificial dyes to make Doritos and Cheetos with colorful vegetables and spices. But that’s the challenge PepsiCo has taken on at its global headquarters for ...
Valhalla, New York — Pepsi has a new challenge: keeping products like Gatorade and Cheetos vivid and colorful without the artificial dyes that U.S. consumers are increasingly rejecting. PepsiCo, which ...
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12 Things You Didn’t Know About Cheetos
A former janitor at Frito-Lay, Richard Montañez, pitched the idea of Flamin’ Hot Cheetos to the CEO of PepsiCo, owner of Frito Lay, after sprinkling chili powder on a batch of undusted Cheetos when a ...
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