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Is Chipotle's Menu Innovation Enough to Defend Market Share?
Chipotle Mexican Grill CMG continues to lean on menu innovation as a key lever to defend its position in the competitive fast-casual space. Recent initiatives such as Chipotle Honey Chicken, which ...
Chipotle's menu offers patrons the freedom to customize to their stomach's content, but which items are the best of the best?
Earlier in August 2025, Chipotle launched "Build-Your-Own Chipotle," a digital-exclusive family meal that provides large portions designed for groups of four to six. This menu addition focuses on ...
Chipotle Mexican Grill temporarily closed and later reopened a restaurant in Ohio after customers fell ill after dining there. While there were no immediate indications the episode had wider scope, ...
Chipotle opens in Palm Springs with a Chipotlane drive-thru, bringing its county total to 11. New menu items and rewards are ...
National Avocado Day did not go as planned this week at Chipotle Mexican Grill. As the fast-casual restaurant chain promoted free guacamole with any entree on Tuesday, health officials began ...
The company has failed with three previous attempts to develop new chains. Partnering with a virtual kitchen will allow Chipotle to experiment cheaply and quickly. This news may evoke mixed emotions ...
Chipotle Mexican Grill closed a restaurant in Ohio after reports of customers becoming ill after eating there -- and the news sent shares down more than 7 percent by Tuesday afternoon. Local health ...
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