NEW YORK (TheWrap.com) - When the HBO Go app launched in May, pay TV subscribers got the opportunity to watch their favorite HBO shows and a bevy of movies on portable devices. It was an instant hit.

For starters, the old names were pretty bad. By Tony Maglio On July 9, 2025, HBO Max finally became “HBO Max” again — we can just forget those weird two years where it was just “Max.” (Though ...