This video uses a blue eye color illusion to make viewers stare at the center of the screen. The setup claims that the image ...

This trippy image appears to be a pigment enigma. Puzzle lovers are straining their brains over this optical illusion, which reportedly fools the viewer into thinking that they have gone colorblind.

So I've read in more than a few places that color doesn't exist outside our heads, it's just wavelengths of light. That our brains are the things that make color, same with sound (which is just ...

This color illusion works by exploiting how your visual system handles color memory — stare at an image long enough and your retinal cells get fatigued, causing you to see phantom colors in a ...

The Internet erupted in an energetic debate yesterday about whether an ugly dress was blue and black or white and gold, with celebrities from Anna Kendrick (white) to Taylor Swift (black) weighing in.

Perception researchers have long known about the structural and functional features that differentiate our central vision from our peripheral vision. The central (or foveal) region of our retinas are ...

A color illusion that strongly induces color contrast effect has been found by a research team at the Toyohashi University of Technology Department of Computer Science and Engineering, and Electronics ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Psychology professor Akiyoshi Kitaoka studies optical illusions at Ritsumeikan University in Japan. He ...