Consumer behavior—how people buy and use goods and services—is a rich field of psychological research, especially for companies trying to sell products to as many potential customers as possible.

Last year, AI clearly moved from novelty to expectation. Hyper-personalisation ceased to be optional and became a competitive baseline, brands that failed here struggled to retain relevance. Studies ...

Everyone wants to get consumer behavior back to “normal,” but normal is not coming back, if it was ever here. So what do retailers and brands have to look forward to from consumers in 2024? Here are ...

Psychological pricing strategies exploit cognitive and perceptual biases to influence consumer decision-making and perceived value. Techniques such as just-below pricing, charm pricing and anchoring ...

In this episode of WWD Voices in Detail, Alexandra Pastore, deputy strategic content editor at WWD, is joined by Sarah Engel, president of January Digital, to discuss the consumer behavior trends ...

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...

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Effective marketing strategies require a profound understanding of the complex motivations behind consumer behavior, considering psychological, social, cultural and personal influences. The ethical ...

Remember the age-old question: “If a tree falls in a forest and no one is around to hear it, does it make a sound?” Playful as it seems, it is profound and applicable, especially for today’s retail ...

Consumer behavior is shifting at an unprecedented pace. The ways shoppers engage with brands, make purchasing decisions, and define value are evolving rapidly, shaped by new technologies, heightened ...

Consumer centricity is an oft-cited best practice for retail services and marketing, and sustainability outreach is no different. To effectively encourage environmentally conscious consumer behavior, ...