The study of preference theory and decision-making delves into how individuals and collectives assess and order alternative outcomes under conditions of uncertainty and complexity. Traditionally ...

The Southern Economic Journal features original, refereed scholarly articles in all areas of economics as well as contributions on the pedagogy of economics. The journal also contains occasional ...

Ishikawa, Japan-- Consumer purchasing decisions can be considered as a form of preference-based human reasoning. There are two major schools of thought on preference. While mentalism asserts that ...

There may be many great techno ideas out there. But if the consumer is not looking for great ideas and only wants something easy to use, these concepts may never see the light of day. The trick is ...

Changing consumer tastes and preferences have rocked the food and beverage industry in recent years. Not only are consumers seeking healthier and more affordable options, but they also expect the ...

The irony of retail is that the trends that generate the most conversation don’t always translate to sales. Consumers will always obsess over never-before-seen, unheard-of products and experiences, ...