The landscape of consumer behavior is shifting dramatically. Long gone is the time when the quality or price of a product or service alone influences the decision to purchase, subscribe or return.

It’s no secret that tariffs have a lot of people rethinking the way they shop. In my own backyard in Canada, my company found that nine out of 10 consumers are changing their shopping habits or plan ...

Under pressure to keep costs down, customers may only look at price and not listen to your sales pitch. Help them understand—and believe in—the superior value of your offerings. by James C. Anderson, ...