Brands are appealing to customers interested in self-care by highlighting the ritualistic aspect of mixing formulations. While mainstream beauty retailers are reluctant to stock DIY products, some ...

In case you missed it, Nara Smith's recent video about DIY sunscreen has set the internet ablaze. The clip detailed a recipe that included ingredients like beeswax, shea butter, and jojoba oil.

Makeup artists are starting to ask clients where they bought their gorgeous highlighter, only to discover it was made in someone’s kitchen for less than $3. This viral DIY highlighter has become so ...

Real DIY beauty has one universal truth: it almost never goes the way the tutorial promised. We grab the scissors, we trust the five-minute video, we believe — genuinely believe — that this time the ...

DIY rose using makeup pads🌹!!

BERLIN — Maker meets makeup. German budget cosmetics brand Essence is getting crafty with its new pop-up concept, Maker Shop. Located in the midst of a busy Berlin shopping area, Maker Shop gives ...