Cracker Barrel restaurants have been experiencing a massive customer hemorrhage, along with plummeting stock prices, thanks to self-inflicted wounds. Company leaders decided to replace the traditional ...

For Massachusetts, it is a Cracker Barrel moment. Does the state swap its historic seal and flag for a bland replacement — and succumb to progressive pressure — or does it stick to its historic roots?

When Cracker Barrel erased its folksy figure, it triggered more than aesthetic complaints. Experts explain the psychological ‘trust contrasts’ that make logos so emotional. The new Cracker Barrel logo ...

It’s another lesson in what not to do from the beleaguered restaurant chain. Cracker Barrel recently issued new travel guidelines for employees. They are to postpone trips until later this year. A ...

A Boston Globe food critic defended Cracker Barrel’s controversial rebrand in a new piece, mocking detractors as having "biscuits for brains." "It would be nice if every single small thing did not now ...

Companies select the colors, fonts and images used to represent their brand carefully. Some logos are so well known they’ve become iconic. As a result, a company’s fortunes can rise or fall with the ...

In August 2025, the minimalist logo—stripped of its beloved “Uncle Herschel”—was met with backlash. “I recall visiting Cracker Barrel stores which was familiar to me anyway since I grew up in South ...

Marketers are setting the cultural conversation—with their successes as much as their missteps. But which campaigns are creating healthy tension? When is the right time to walk back a rebrand?