Rainbow Brite is coming back. The once-popular kids franchise is being resuscitated by Crayola Studios and Hallmark with grand plans for a feature film and TV series that would likely bring the ...

To mark Rainbow Brite’s 40th anniversary year, Crayola Studios and Hallmark have announced a reimagining of Hallmark’s iconic pop culture franchise that will encompass a feature film and TV series, ...

Rainbow Brite is getting a remix from Crayola Studios and Hallmark, which are teaming to develop a new TV series and feature film inspired by the 1980s children’s franchise. The theatrical movie is in ...

The two companies have announced a reimagining of Hallmark’s iconic pop culture franchise that will encompass a feature film and TV series inspired by the creative heart of the Rainbow Brite brand.

Sure, plain ’ol sidewalk chalk is fun — and cheap — but there are toys out there to amp up the fun. "This category has gotten really hot over the last couple years," says toy industry expert Jim ...