We’re awash with statistics and ‘facts’ in B2B marketing campaigns, but which ones really matter? Which sources can you really trust as being objective? Too often, published research is self-serving, ...

What's the perfect formula to succeed with your next B2B marketing campaign? Find out in this new guide from Lesniak Swann. Look at the history of great communication and you’ll find a common thread.

B2B advertising has finally outgrown its obsession with vanity metrics. Today, the smartest players in advertising are trading broad impressions for tangible business outcomes. Traditional metrics ...

For years, B2B marketing lived in the shadow of its flashier B2C sibling. Consumer brands made headlines with clever campaigns, emotional storytelling, and viral stunts, while B2B stuck to white ...

From AI-powered personalization to employee-driven advocacy, nominations are now open to celebrate the most impactful B2B marketing campaigns of the year LONDON, UNITED KINGDOM, November 19, 2025 / ...

When haircare brand K18 launched an influencer campaign on LinkedIn—essentially posting a consumer message on a business platform—it was both surprising and refreshing. It proved that emotional, human ...

From rising ad prices to delayed campaigns, inflation isn’t just a consumer issue. Here’s what marketers need to know now. Rising costs everywhere. B2B marketers face mounting pressures from higher ...

Forbes contributors publish independent expert analyses and insights. Chelsea writes about marketing, freelance life, and entrepreneurship. This voice experience is generated by AI. Learn more. This ...

SAN JOSE, Calif.--(BUSINESS WIRE)--Today, Adobe (Nasdaq:ADBE) announced that enterprise digital networking company Lumen Technologies is embracing Adobe GenStudio to activate generative AI across ...

B2B customers don't want to be surprised. They want clarity. They want expectations met. And they want results they can count on. Consider when a B2B marketer reaches out to customers in the middle of ...

After more than a decade building brands, media platforms, and cultural moments within the cannabis industry, a group of ...

This is why B2B marketing doesn’t need to move faster. It needs to slow down. Not everywhere, but at the beginning. Enough to ...