Apple can generally be relied on for clever, well-produced ads, but it missed the mark with its latest, which depicts a tower of creative tools and analog items literally crushed into the form of the ...

From what we can tell, the ad was supposed to send the message that the iPad Pro packs a lot of creative artistry into such a small package. In fact, Apple CEO Tim Cook wrote this about the company's ...

Days after Apple learned its lesson, apologized, and removed its controversial "Crush" ad for iPad Pro, Samsung is here with another poorly thought out ad promoting Galaxy Tab with AI. Apple's Let ...

(Reuters) - Apple apologized on Thursday after an advertisement for its latest iPad Pro model sparked criticism by showing an animation of musical instruments and other symbols of creativity being ...

Apple unveiled its new iPad Pros this week, but after a misguided advertisement sparked a controversy which threatens to overshadow the new tablets, Apple has made an uncharacteristic about-face. The ...

Welcome to Week in Review: TechCrunch’s newsletter recapping the week’s biggest news. This week Apple unveiled new iPad models at its Let Loose event, including a new 13-inch display for the iPad Air, ...

Gaming on Mac has come a long way, but if people are going to take it seriously—like, really seriously—Apple still has some work to do. The new public beta for macOS 26 and its gaming updates won’t ...

We were wondering when someone was going to take a shot at Apple over the commercial for its new iPad Pro. To the tune of Sonny and Cher's "All I Ever Need Is You," the promo "Crush" featured a large ...

Tech company Samsung has released a short ad in response to the backlash it's competition, Apple, got for an ad it did for its new 13-inch iPad Pro that landed badly with viewers. In the short video, ...