A noticeable shift is underway as the CMO skill set is being called upon to deliver an experience that impresses customers and guides them as they start their journey. The Fast Company Executive Board ...

AI can support sales teams by streamlining lead qualification, personalizing outreach at scale, forecasting demand with ...

In most cases, poor customer experiences are rooted in inefficient or outdated processes and technology — or at times, both. By now, businesses have spearheaded multiple initiatives around customer ...

Building an effective customer experience practice is clearly important. But doing so requires a holistic approach. Forrester analyst Maxie Schmidt recently noted that for certain industries, ...

“Customer experience” has become an industry buzz phrase over the past year — and it has led many leading convenience store chains to enhance, and sometimes even reinvent, the experience their ...

When designing a better customer experience, many organizations today are focusing on convenience. Whether it’s companies finding inventive ways to deliver their products or working to make their ...

It's easy to overlook customer care services. In the grand scheme of your operations, it seems like a small piece of a much larger puzzle. However, inbound customer care is critical to the reputation ...

Infosys has launched the Infosys Customer Experience Suite for Salesforce, a set of enterprise solutions designed to automate ...

Research by consultant Accenture forecasts the economic impact of generative artificial intelligence (AI) in the enterprise. The 2024 report suggests more than $10.3 trillion in additional economic ...

Traditional banks are built from the inside out — structured around internal systems, product silos, and compliance-first ...