Krux is looking to overcome its industry perception as a publisher-focused data-management platform (DMP). This is one of the reasons why it hired Jon Suarez-Davis – previously Kellogg Co.’s VP of ...

The data management platform (DMP) market is entering its next phase. If the first wave of traditional DMPs was built for the third-party-cookie-based internet (think Demdex, Lotame, Krux), the second ...

The strength of a DMP (data management platform) is in its core -- the technology that processes and organizes vast amounts of data on behalf of clients, and presents it in an easily manageable ...

Since a full Google DMP (data management platform) solution that will bridge the gap is still not on the horizon, the most reasonable thing a marketer can do is to try to get a channel and technology ...

For years, the advertising industry has used acronyms to discuss the technology and platforms agencies, media companies and advertisers use. DMP (data management platform), SSP (supply-side platform) ...

This industry loves a good acronym. First it was DSP (demand-side platform), then came DMP (data-management platform), and now we have CDPs to contend with. A CDP is defined as a customer-data ...

ownership of their full data infrastructure and elevate the architecture behind their proprietary DMP (Data Management Platform). You’ll work alongside a team of data engineers, analysts, and AI ...