The Light + Fit campaign is designed to “inspire women to crave more beyond yogurt” through packaging redesigns from female artists and a grant program partnership with the Female Founder Collective, ...

(NEW YORK) – The first battle in the ongoing war of the yogurts goes to Dannon. A judge in Utica, NY ruled Friday that Chobani must stop an ad campaign that claims Dannon Light & Fit Simply 100 Greek ...

Light + Fit challenges traditional yogurt and societal conventions in new commercial spots that celebrate fierce women WHITE PLAINS, N.Y., May 22, 2023 /PRNewswire/ -- Fierce women know exactly what ...

Dannon has won the yogurt ad war with Chobani. A federal judge ruled on Friday that New York-based Chobani must stop running ads that claim Dannon’s rival light Greek yogurt brand contains bug spray ...