The MarketWatch News Department was not involved in the creation of this content. AUSTIN, Texas, Jan. 08, 2026 (GLOBE NEWSWIRE) -- As B2B marketers have entered 2026, they are facing tighter data ...
Decisions are the lifeblood of business. From the c-suite to frontline employees, decisions are constantly being made at all levels within organizations. Some are consequential and irreversible, but ...
While businesses have long used data to drive decision-making, sophisticated software and cutting-edge AI tools are enabling an unprecedented level of data access and analysis. Gartner, Inc. projects ...
The new framework helps U.S. and global B2B marketers drive a higher-quality pipeline through first-party data, verified content engagement, and privacy-first execution. AUSTIN, Texas, Jan. 08, 2026 ...