De Beers chief executive Al Cook wants to save a generation of lovers and newlyweds from what he calls a “huge con” when it comes to buying diamonds. In the process, he hopes to rescue his iconic ...

As De Beers doubles down on natural diamonds over lab-grown ones, it’s releasing an ad campaign—in partnership with retail group Signet Jewelers of Akron—that says a natural stone, much like finding ...

De Beers Group thinks life should sparkle. That's why its new marketing campaign "Forever Present" believes natural diamonds are an enduring gift. The work, by Arnold, returns to the jeweler's ...

The diamond business has been losing its luster of late and the industry’s largest producer wants to bring some of the shine back. De Beers is taking action to jolt demand for the precious stones ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. De Beers launched its largest diamond campaign in a decade, ...

De Beers plans to stockpile unsold diamonds after the world’s biggest producer responded to plunging prices by allowing its buyers to refuse to purchase all the stones they’re contracted to buy. “We ...

De Beers Group said Thursday that it plans to close Lightbox, its lab-grown diamond jewelry brand, saying that the closure reinforces its “commitment to natural diamonds in the jewelry sector.” As ...

De Beers has cut diamond prices by 10-15%, a historically large reduction, in response to falling demand and the rise of synthetic diamonds. This move signals a significant shift in the diamond market ...

LONDON — Céline Assimon is stepping down as chief executive officer of De Beers Jewellers in a pivotal moment for the retail brand, and the wider De Beers group. Assimon, who joined De Beers in 2020, ...

The mining ministers of Botswana and Angola held talks in Botswana's capital on Friday on cooperation in the diamond sector, ...