Entrepreneurs who try to appeal to everyone risk appealing to no one. One of the most critical steps to building a successful business and personal brand is to focus on a niche. Entrepreneurs should ...

I’ve always considered this to be a brilliant quote, but because it came from Jobs, I framed it in terms of the big, mass-market product categories where he was such an important force. But when I ...

A portion of a market that you've identified as having some special characteristic and that's worth marketing to Creating a good niche involves following this seven-step process: 1. Make a wish list.

Startup businesses must define their position in the marketplace and remain focused in order to be successful, keynote speaker Jan Eglen said during an Entrepreneurial Day program Nov. 7 at Indiana ...