Is your product a high-end offering or are you a bargain brand? Do you sell to women or men? Is your warranty a major selling point? These are examples of ways companies position their products or ...

A challenge that some business owners may face is to find a way to be seen as different from their competition. Through the use of a marketing differentiation strategy, a business owner can create the ...

Forbes contributors publish independent expert analyses and insights. I cover emerging trends in remote work and business leadership. Starting a new business and getting initial clients is a struggle ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Competitive intelligence should be viewed as a crucial element when building a 2020 business ...

Republic Services is a leading waste services provider in North America with a dominant presence in the industry. My investment thesis revolves around a potential for margin expansion, technology ...