With the strategic use of optichannel marketing, "You can truly deliver the right message to the right consumer at the right time," according to Lily Harder, former senior director of Marketing ...

Targeted direct mail is a convenient solution that increases audience engagement and reduces the need for a bloated digital marketing budget. Overcome digital fatigue with direct marketing strategies ...

Whether you’ve pretty much finalized your 2024 marketing budget, or you’re still scrambling to nail it down, chances are it’s going to have to change (again and again) throughout the new year. Given ...

A joint survey between the University of Maine and federal agencies aims to help the commercial fishing industry develop direct-marketing strategies. Many fishermen, like those whose boats are seen ...

Ensure that your email marketing and direct messaging campaigns are coordinated regarding timing and content. Segment your audience based on their engagement preferences. Email marketing and direct ...

Today’s marketing channels are primarily digital, with email marketing and social media marketing growing in popularity because of their ease, reach and low cost. However, physical advertising can ...

The latest industry benchmarks grounded in marketer and consumer data—clarifying how channel choices, investment shifts, and behavior trends will shape ROI in 2026. The 2026 Direct Mail Marketing ...

In today’s competitive landscape, going old school could help you stand out.

Marketing services are being redefined — and print service providers are reinventing themselves to stay at the center of their clients’ communication strategies. Once offering customers customization ...