The U.S. is rare among Western nations because it allows pharmaceutical advertising. But a new effort aims to stop it. A bill was introduced in Congress recently that would ban pharmaceutical ...

Robert F. Kennedy Jr.'s supporters are eager to rein in direct-to-consumer pharmaceutical ads, claiming they mislead Americans about important health topics. But this anti-pharma coalition faces an ...

The Most-Favored-Nation order requires U.S. drug prices to match or be lower than international prices, impacting domestic ...

“Disconnected and fragmented” healthcare experiences -- such as prior authorization requirements and product accessibility issues -- are reducing the effectiveness of consumer ad spend, according to ...

One point of agreement I have with the MAHA movement is a disdain for those direct-to-consumer (DTC) pharmaceutical ads that plague my media feed. Although, while not as incensed as Secretary Kennedy, ...

The surreal world of TV pharmaceutical ads, where people with terrible diseases tend to be young, beautiful and living life to the fullest—sometimes with animated monsters—has been parodied on late ...

This story was originally published on Healthcare Dive. To receive daily news and insights, subscribe to our free daily Healthcare Dive newsletter. UnitedHealthcare has unveiled a direct-to-consumer ...