One of the golden rules of logo design is that a logomark or wordmark should be memorable. But just how memorable can a logo be? Studies have tried to find out, often with quite amusing results. One ...

If someone were to ask you to draw the Pepsi logo from memory, what would you draw? A circle, perhaps, with the red, white and blue stripes that are emblematic of the brand. The word "Pepsi," probably ...

If you were asked to draw one of the Rams’ opponents’ logos from memory, could you do it? That’s the challenge a handful of LA’s rookies were tasked with, and the results were absolutely hilarious. It ...

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