The world of e-commerce is an arms race, as companies try to outdo each other in marketing and sales. These companies face a unique struggle, the start of which is locating the perfect marketing firm.

Your smartphone begins life neatly packed into a well-designed box. Chances are it will end its days in a more ignominious manner. Assuming it doesn’t end up rattling around in a junk drawer, it will ...

E-mail isn’t the most self-conscious medium; haste and volume encourage many correspondents to forget themselves. Still, everyone settles on a style. The lower-case non-punctuators, the serial ...