Ecommerce is one of the most challenging and competitive verticals in SEM. No matter what industry you’re in, you’re undoubtedly competing against behemoths like Amazon/Walmart with a constant fear of ...

The COVID-19 pandemic has created a deep sense of uncertainty across all sectors of society. This has directly affected marketers, who need to stay on top of the latest trends affecting their ...

If you’re an ecommerce brand with a reasonable sized customer base, then the chances are you’re sitting on an absolute gold mine of ecommerce data, which can be leveraged to significantly improve your ...

PPC for ecommerce operates differently from PPC for lead gen or SaaS. The way campaigns learn, the volume of conversion data, and the role each platform plays all require a distinct approach. After ...

One size certainly does not fit all in PPC advertising. The strategies that drive success in ecommerce often differ from those required for effective lead generation. Lead generation through PPC is ...

Campaign optimization is one of the most important tasks a PPC manager can perform and essential to PPC success. But if you’re spending all your time in the AdWords and Bing Ads interfaces, you’re ...

When it comes to promoting your products and services online, knowing where to invest your marketing spend can be something of a digital minefield. The mediums of pay-per-click (PPC), search engine ...

With B2B eCommerce sharply rising since the coronavirus pandemic, businesses can capitalise on increased demand with these PPC strategies. According to The B2B Future Shopper Report 2020, 46% of all ...

An ad quality score is a Google Ads metric that affects your ads' cost per click (CPC). A higher ad quality score means you can achieve more clicks on your ads for the same budget and improve your ...