The story of the Edsel serves as a cautionary tale for corporations, highlighting the consequences of high expectations, overconfidence, and large budgets when they clash with actual consumer needs ...

Q: I was interested to read your article, “Henry Ford: The Great Industrialist & Fateful Hunger March,” as I have been a big fan of the history of the Ford Motor Company since the first time I read, ...

In the automotive world and in Detroit, Edsel Ford II is a big name. But right now for the moment, to the larger world, he is probably better known as the Henry Ford descendant and member of the Ford ...

If you look at any "Worst Cars Ever LOL" lists around the internet (or even in books), you will inevitably find a photo of the Edsel's schnoz featured prominently. Many remember Ford's failed marque ...

A handsome and hard-punching newcomer will officially join the Ford family of automobiles Tuesday. The Edsel, packing 300-plus horsepower in either of two engines, is expected to deliver some telling ...

The Ford Edsel is often regarded as one of the most notorious failures in the history of the American automobile industry. A project that cost Ford hundreds of millions of dollars and took years to ...

Established in late 1956, the Edsel division was Ford's answer to mid-priced Oldsmobile and DeSoto products. But the company survived for only three years and went into the history books, leaving a ...

Ford Motor Co.’s Edsel remains one of the biggest flops in corporate history. But no one knew that in late summer 1957, when the company introduced its new model with animated hoopla that included ...