Farr, author of The Storyteller’s Advantage: How Powerful Narratives Make Business Thrive, argues that leaders who master the ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Effective storytelling ...

Brands are always looking for new ways to impact and connect with their audiences. One strategy that has stood the test of time is storytelling. Crafting a genuine brand story rooted in purpose and ...

Throughout the next 2,000 words, Francis wrote a beautifully crafted narrative on the power of story “to build up, not tear down.” Pope Francis redefined papal communication through his deep knowledge ...

Many people promoted into leadership get there thanks to functional brilliance. They prove their genius with the numbers or have a stellar record in sales. They deliver for the company in meaningful ...

It’s not a new message, but it’s an important message worth repeating to any business hoping to cultivate a lasting connection with existing and potential clients: Tell a story. This potent form of PR ...

Most medical schools teach students about illness through lectures or clinical vignettes as taught by doctors, but Boston University Chobanian & Avedisian School of Medicine offers a novel teaching ...

In the rapidly evolving landscape of renewable energy, effective storytelling is key to engaging audiences and driving meaningful change. In 2024, nearly all new grid capacity in the U.S. will be ...