From Spider-Man to Disney Princesses, families will soon be able to customize their Scout Elves like never before.

Christmas is around the corner, and the jolly old man in red is preparing to visit households across the world on Dec. 24 with his bundles of toys. But, leading to his arrival, Father Christmas needs ...

Disney and The Elf on the Shelf Launch First-Ever Holiday Collaboration, First Disney Store Limited Time Location Opening ...

Editor’s note: This story may contain spoilers for prying little eyes! The magical Elf on the Shelf watches over kids and lets them know Christmas is coming — which means parents make a mad dash each ...

Add Yahoo as a preferred source to see more of our stories on Google. Elf on the Shelf is a wildly popular Christmas phenomenon that not even the leaders of Christmas (AKA Santa and Mariah Carey) ...

Editor's note: This story may contain spoilers for prying little eyes! The magical Elf on the Shelf watches over the kids and lets them know Christmas is coming — which means parents make a mad dash ...

Elf on the Shelf has become a popular holiday tradition over the past 19 years. Parents often go to great lengths to create elaborate and sometimes outrageous scenes, from elves getting into mischief ...

We’ve all been there. You’re scrolling through Facebook and Pinterest, and you keep seeing that elf. Yes, the one with the mischievous smile that gets into over-the-top, precarious situations. I know ...

The first time I saw an Elf on the Shelf doll, I thought the idea was pretty clever, but it seems there's a compelling argument to be made that it's actually pretty creepy. One researcher thinks that ...

The magical Elf on the Shelf watches over kids and lets them know Christmas is coming — which means parents make a mad dash each night to rearrange their special friend before dawn. Not an easy task!