If you are currently managing email marketing efforts for your organization, you are undoubtedly engaging in email segmentation in some way. You might also be engaging in personalization. Yet there's ...

Content marketing has long been a passive form of marketing. Email personalization, on the other hand, is an active approach. Email marketing reflects a staple in our personal and professional lives.

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

You can use personalization and segmentation simultaneously, and you probably should. Segmentation. Personalization. Customization. One-to-one marketing. Some people use these terms interchangeably, ...

Sunstone Digital Tech enhances its digital marketing portfolio by delivering data-driven email marketing services ...

Are you struggling to get results from email marketing? We asked industry experts to share one email marketing strategy that’s been particularly effective in nurturing leads and converting them into ...

Building and sustaining deep customer loyalty is a big task that very often comes down to the little things. Too many brands skip over those seemingly small details — and if you get them right, it’s a ...

With most consumers demanding personalized shopping experiences and email inboxes exploding at the seams, optimizing your email marketing is necessary for getting your business noticed. Gone are the ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Email marketing never goes out of style - but that doesn't mean it's paying off. Fresh data from Ascend2 reveals some email marketing surprises. How should marketers apply these lessons? The year that ...

Email marketing is famous, but it is never easy. It follows proper measurements such as email writing, mismanagement of customer data, and more. Marketers are implementing the appropriate measures for ...