Does triggering certain emotions increase willingness to pay for sustainably produced food? In social media, emotional messages are often used to influence users' consumer behaviour. An international ...

Despite rumors of its imminent demise, TV advertising continues to be used the world over to build strong brands. Yet, studies have confirmed how little interest people have in TV advertising: some 66 ...

The campaign, developed by independent creative agency Emotive, launched across social, digital and PR, sees content the eight-time Formula 1 Grand Prix winner embracing a newfound freedom ...