Equinox announced the acquisition of six more Sports Club/LA gyms. Atmosphere at the 2012 Cycle For Survival event at Equinox Graybar in this Feb. 11, 2012, file photo in New York City. John Lamparski ...

Created with agency Angry Gods, “Question Everything But Yourself” tackles an age of unreality that is being exacerbated by ...

Executive chairman and managing partner of fitness-club company Equinox Group says he’s all in on body scans, infrared saunas and even paid $10,000 to have his blood cleansed of toxins, an experience ...

Luxury fitness brand Equinox has unveiled a cryptic new campaign created in collaboration with agency Angry Gods, challenging audiences to confront authenticity in an increasingly artificial world.

These bizarre AI-generated visuals feature in Equinox’s New Year’s campaign, each juxtaposed with a striking portrait of an ordinary (albeit very toned) person.

Blink Fitness, a budget-friendly gym chain owned by luxury fitness company Equinox Group, has filed for Chapter 11 bankruptcy protection. Stream Los Angeles News for free, 24/7, wherever you are. The ...

Equinox will be opening a flagship gym in Toronto this year, marking the fitness studio’s third location in the city.

Upscale health club Equinox’s new campaign, Question Everything But Yourself, has been live for only a few days but is ...

Blink Fitness, a budget-friendly gym chain owned by luxury fitness company Equinox Group, has filed for Chapter 11 bankruptcy protection. The fitness brand, with more than 100 centers in the U.S., is ...