Equinox announced the acquisition of six more Sports Club/LA gyms. Atmosphere at the 2012 Cycle For Survival event at Equinox Graybar in this Feb. 11, 2012, file photo in New York City. John Lamparski ...

Created with agency Angry Gods, “Question Everything But Yourself” tackles an age of unreality that is being exacerbated by ...

Executive chairman and managing partner of fitness-club company Equinox Group says he’s all in on body scans, infrared saunas and even paid $10,000 to have his blood cleansed of toxins, an experience ...

Blink Fitness, the discount gym chain owned by Equinox, filed for Chapter 11 bankruptcy Monday. Blink is the latest low-cost gym to file for bankruptcy in the wake of the pandemic, following in the ...

Luxury fitness brand Equinox has unveiled a cryptic new campaign created in collaboration with agency Angry Gods, challenging audiences to confront authenticity in an increasingly artificial world.

Gym operator Blink Fitness has filed for Chapter 11 bankruptcy protection according to the Associated Press. Blink, an Equinox-owned chain with more than 100 locations, said Monday that it was filing ...

The fitness chain’s new marketing push features strange AI imagery juxtaposed with real-life fit people in a campaign called “Question Everything But Yourself.” ...