An exploration of the importantance of establishing ethics in artificial intelligence and marketing. Artificial intelligence is here and to be successful and effective, AI needs empathy to and for the ...

Using words and phrases that make your small business sound attractive and enticing, even when your message uses phrases that exaggerate and inflate, is common in the marketing world. But ethical ...

Ethical standards for business are important, particularly in the age of the internet, where information is accessible to anyone and may remain online indefinitely. False advertising is a familiar ...

Marketing ethics refer to a set of moral principles that guide the behaviour of individuals and businesses involved in advertising and selling goods and services. Since it is important for most ...

Because organizational support for ethical conduct is valued highly in personal selling and sales management, ethics training, functioning through a company's ethical values and culture, should prompt ...

Dubai, UAE: As part of its efforts in raising awareness on ethical marketing, Dubai Chamber of Commerce & Industry's Center for Responsible Business organized a seminar at its premises on Thursday, 6 ...

In today’s social-media landscape, influencer marketing is key. Whether your brand sells luxury items or mass-consumption goods, influencers have the potential to build authentic connections with your ...

This is a preview. Log in through your library . Abstract This paper expands the focus of ethical analysis to look at the basic approaches to strategy used by business firms. Using a set of criteria ...