B2B marketers are often pushed and pulled between opposing forces, leading to murky data strategies and unclear marketing goals. With regard to data, B2B marketers often are under pressure to expand ...

There's a risk that marketing teams might become overly dependent on automated insights, sidelining the human element that often catches what AI cannot. The role of artificial intelligence (AI) in ...

Generative AI has quickly become an essential tool for marketers who want to streamline workflows, personalize messaging and unlock new creative possibilities. But as with any powerful technology, ...

Artificial intelligence has reshaped—and will continue to reshape—the marketing and communications fields as we know them. As the use of AI continues to rise, professionals must find a balance between ...

I am concerned about the marketing strategies some retail-based health clinics use. Clinicians are encouraged to stroll through the aisles wearing lab coats and asking shoppers about their health-care ...