This haunting season, we’re spotlighting global campaigns that cleverly tap into the thrill of fright-filled festivities.

In India, snack times are never complete without the mandatory soft drink to wash it down with. And with summer around the corner, it’s the right time for soft drink makers to come up with fresh new ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 - ...

When Coca-Cola India put out its new ad for Fanta with film star Kartik Aaryan last week, it irked some advertising veterans who said it was a straight lift from a late 1980s commercial of the chips ...

Are you a print subscriber? Activate your account. By Jon Springer - 1 hour 9 min ago By Parker Herren - 1 hour 9 min ago By Gillian Follett - 1 hour 9 min ago By Bradley Johnson - 1 hour 39 min ago ...

Halloween is just around the corner, and Fanta is getting ready for spooky season in a big way with its new collaboration with Universal Pictures and Blumhouse. Five horror icons are teaming up for ...