UK and Ireland relied on NPD to drive sales whilst core products stagnated Febreze is the second biggest European Air Care brand in Europe. Since 2010, it has focused on NPDs to drive growth.

We're well versed in Pantone's color of the year (it's Viva Magenta for 2023), but did you know there's a scent of the year? Febreze just revealed its scent of the year, because yes, that's apparently ...

Febreze Launches First Mass Plug-In with Built-In Technology that Controls the Release of Scent to Deliver on First-Day Fresh for 50 Days (on Low) “Consumers buy plug-in air fresheners when they want ...

Unpleasant odors are all around us, from foul body scents lingering from visitors to whatever unspeakable things your pet has tracked into your home. Rather than wait for the smell to dissipate on its ...

Old running shoes, rancid food, mildewed towels – yuck! We all know that stuff stinks. Just a TV image of an overflowing trash can is enough to curl our noses. And it’s this very instinct that lies at ...